Good communications require more than good storytelling.
Clear messaging matters. So do governance, workflows, information architecture, and implementation planning.
We help mission-driven organizations build both the narrative and the systems needed to communicate effectively over time.
Services
Communications Audits
Assess current communications, channels, content, workflows, and stakeholder needs to identify opportunities, challenges, and priorities for future growth.
Website Strategy & Content Architecture
Create scalable content structures that improve user experience and support organizational goals, including information architecture, content hierarchy, content modeling, and website content planning.
Communications Strategy
Align communications with organizational strategy through audience definition, messaging frameworks, voice and tone development, positioning, and implementation planning.
Content Development
Develop clear, mission-aligned content for websites, leadership communications, annual reports, thought leadership, and storytelling initiatives.
Content Operations & Digital Governance
Build sustainable systems for planning, creating, approving, and managing content across teams and platforms. Develop content workflows, governance models, editorial processes, roles and responsibilities, and decision-making frameworks that improve efficiency and consistency.
Support cross-functional collaboration among communications, program, design, and technical teams while aligning content operations with organizational goals, including digital product planning and strategic project support.
Experience
I’m Jessica Warchall, founder of Story and Structure. For more than 15 years, I’ve led strategic communications and digital initiatives for mission-driven organizations, working both inside organizations and as a consultant, partnering with executive leadership, communications teams, program staff, designers, developers, and external agencies to solve complex communications challenges. This perspective gives me an understanding not only of communications strategy, but also of how organizations actually operate.
My work spans messaging, brand strategy, website planning, content strategy, and content operations. Throughout my career, I’ve helped organizations translate ambitious goals into practical, sustainable communications programs.
That experience shapes the philosophy behind Story and Structure: compelling stories matter, but they are only effective when supported by thoughtful strategy and strong operational systems. By connecting narrative, structure, and systems, I help organizations communicate with greater clarity, consistency, and long-term impact.
Story and Structure 